Why Grey Goose Is Pouring More Marketing Dollars Into Metaverse?


Vodka brand Gray Goose uses experience well in its business. Specifically, the Bacardi brand is based on the metaverse, most recently for activating the US Open tennis tournament.

 Earlier this month, Gray Goose created an immersive experience on the Decentraland metaverse platform for the US Open that introduced guests to the US Open’s signature cocktail, the Honey Deuce. 

The promotion also featured an interactive display that allowed visitors to play the game. “We are happy to meet our customers in this space,” said Gray Goose Vice President Aleco Azqueta about the brand launch in Metaverse. “The US space is the best connection for our brand, given its connection to sports and games.”

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