Magic, the primary Solana NFT market, continued its expansion on Ethereum today by adding support for many collectives, including Bored Ape Yacht Club, Pudgy Penguins, and Others. More services will be added in the coming days.
The ‘Magic Ethen’ push was announced in August as the first step in the evolution of Magic Eden. It was first revealed in June when the company announced a $130 million raise to a $1.6 billion valuation. Magic Eden aggregates listings from other marketplaces and integrates them into its platform.
Magic Eden founder and CEO Jack Lu detailed the multi-channel strategy in the latest episode of the gm Decrypt Podcast. This wide-ranging interview covers everything from the rapid rise of Magic of Eden – which launched a year ago this week – to the volatile NFT market. The benefits Lu sees and NFT for many use cases are critical futures.