According to recent research by Capgemini Research Institute, consumers are showing interest in immersive experiences. These experiences include the metaverse too.
If the trend continues, we can expect to see more brands shifting to creating immersive experiences for their consumers.
In fact, many organizations have started investing in the metaverse and creating immersive experiences.
Metaverse could potentially change how we interact with brands and how we share these experiences, from window shopping to purchasing items.
However, some concerns are still hampering the adoption of the metaverse on a global level. These include privacy and safety. As metaverse technology continues to evolve, we will see these concerns wash away and people accepting metaverse (and immersive experiences) without hesitation.
