Web 3.0 is an ever-encompassing term. It can include new technologies, from the metaverse to VR. Web 3.0 is the new internet as it will usher in innovations to make our interactions more decentralized.
Marketing experiments will be the driving force for marketers in Web 3.0. Veteran marketers are trying to penetrate new horizons and reach a new audience.
According to some estimates, 40% of organizations will be on the metaverse or using some derivative of the technology. This means we need new marketing strategies to reach that part of the audience. Third-party cookies are the main nutrition source for digital marketers in Web 2.0. But these may become obsolete in the new age of the internet.
We have privacy as another avenue for marketing experiments for Web 3.0. Brands are focusing on all of this as a shallow concept. But what about truly decentralized marketing?
That remains to be seen.
