The convergence of digital and physical worlds. This is the main idea behind the metaverse, and we are seeing countries adopt it.
Retail trends for Africa clearly show that the continent is ready for a retail revolution. Instead of online shopping where you see static images and videos of models wearing those articles. Metaverse will give a completely immersive experience.
Buyers will be visiting their favorite stores, and their favorite brands, and experiencing the articles in a virtual world. Their avatars with their body measurements can don the article. This is similar to the physical experience and can help people make better buying decisions.
Retail experience is the gold standard. People visit the store, wander around, and bask in the experience. This is different than the click-and-view experience of our current online shopping.
So if we want to attract more customers to the virtual, going metaverse is the only way. We may see virtual retail trends for Africa soon.
