If you’ve been following the luxury scene in China, you might know about Luxury Care Retailers. They’re trying to change how people perceive the brands and persuade them to make decisions.
This isn’t to say that the buyers don’t know about the brands. It’s more about how they merge their cars with an exclusive experience. They’re opening stores in prime locations like malls where prospective buyers will see and relish the experience.
Tesla, for example, has opened a Giga Museum in China to showcase its technological prowess. This, combined with the EV approach, can give Tesla a competitive advantage over other luxury car retailers.
Metaverse will play an integral role in the near future. Brands may open virtual stores in the metaverse to attract a younger audience. This audience will buy these cars one day, so it’s essential that brands leave virtual breadcrumbs along the way.
We will see where these brands operate. Some of them will use the metaverse to reach a new audience. While others will stick to the physical stores. Which ones will succeed?
