Rajat Ojha is the founder and CEO of Immersive Gamitronics Private Limited, based in Hyderabad. He is excited about the new Metaverse platform PartyNite, India’s Metaverse, and the blockchain. Brands can capture what audiences are doing and are not doing through 360-degree user analytics and behavior patterns. Brands need to be persistent and part of the permanent world in the Metaverse, with a long-term vision.
Ojha is talking to production houses about creating immersive trailers for films on Metaverse. His work is on bringing in new-age thinking to several theme park projects worldwide. Partynite is a digital parallel universe powered by blockchain. It lets you hang out with friends as customizable avatars and enjoy exploring new worlds.
Airtel xtream opened up a 20-screen multiplex on Metaverse playing out content. Eno collaborated with Zakir Khan and other comedians on Partynite. The topics included eating, acid reflux, and how McDowell collaborated for a holi event. If you have a story in and around Mumbai, please send us your story here as a citizen journalist.
