The Most Popular Virtual Human makes its AR appearance at Milan Fashion Week! Announces its NFT Release!

Virtual fashion show of the near future comes true

The virtual human [KANON] developed by NOBORDER.z FZE ( CEO: RIO TAKESHI KUBO) appeared in a virtual fashion show using AR smart glasses at the Unicorn Fashion Awards held at Milan Fashion Week on September 22.

NOBORDER.z created the virtual human “KANON” using the technology of the company’s virtual space “XANA.”The world’s most advanced performance, in which a virtual human model appears in space, walking and posing, was presented at a special venue near Milan Central Station, attracting much local attention.

Together with the Personal Stylist Association of Japan ( CEO: Kaoru Igarashi), the Japanese secretariat and general producer of the event, the company also announced the trailer for the new virtual human show at Milan Fashion Week in 2022.

NOBORDER.z has announced the October release of an NFT featuring KANON’s show on XANALIA, a metaverse compatible NFT marketplace developed by NOBORDER.z.The company is challenging the crossover of the new technologies of the virtual human, metaverse, and NFT.

About the Unicorn Fashion Awards

A U35 fashion contest was held during Milan Fashion Week under the National Council of Italian Fashion (CMNI), the organizer of the Milan Collection. The contest aims for greater diversity and promotes a new approach in which LGBTQ and handicapped people can participate as models without distinction.

About Personal Stylist Association

The purpose of the association is to “promote and spread awareness of the personal stylist profession” and “help connect businesses and individuals (stylists)” through education (courses), systems (examinations), and services (apps) based on the concept of “bringing the happy power of fashion, which is available to everyone, to more and more people. It also serves as the Japan office of UFA.


XANALIA is an NFT marketplace that is currently attracting global attention. In July, XANALIA was ranked 8th in the global trading volume ranking and won Japan’s “No.1 Expected NFT Marketplace”.It is developed by NOBORDER.z and managed by XANALIA Limited. It features NFT, which is currently the fastest-growing field in the blockchain market, linkage with the metaverse, and the DeFi (decentralized finance) model, and its diluted potential market capitalization exceeded $1.4 billion (about 165 billion yen) in just one month after its launch on March 7, 2021.

Together with Pony Canyon Planning Inc., Fuji Land Inc., and Fuji Creative Corporation, the company is holding the “XANALIA NFTART AWARDS 2021” to support the global creativity discovery of creators.


About XANA

A metaverse (virtual space social media platform) developed by NOBORDER.z, all assets created in NFT on the blockchain. Users can dress themselves up as avatars, interact freely, and enjoy various virtual content developed by other users and companies. It has been used by various companies and organizations, including an art exhibition for the Olympics and Paralympics by Koto-Ku, Tokyo, a global DJ event, and an E-sports tournament.


■ About NOBORDER.z

We are a next-generation entertainment technology company with a vision of a “Wonderful World with No Borders.” the company is a next-generation entertainment technology company with operations in five countries worldwide, centered in New York and Dubai. The company is engaged in businesses that integrate entertainment and technology, such as the blockchain technology-based Metaverse and the NFT platform.

■ Company Profile

Company Name NOBORDER.z FZE
Location Business Center, AI Smooch Building, UAQ Free Trade Zone, Umm AI Quwain, UAE.
Business Development of VR, XR, AI, NFT, and blockchain technologies and management services
CEO Rio Takeshi Kubo

■ Contact

Dept. Public Relations Department
Inquiries [email protected]
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