Dept, a global digital agency, launches a gaming division in response to Gen Z’s strong affinity for gaming. With 88% of Gen Z identifying as gamers, the agency aims to tap into this lucrative market and cater to the gaming industry’s evolving needs.
The gaming division’s establishment reflects Dept’s commitment to meeting the demands of a tech-savvy and gaming-focused audience. By leveraging their expertise in digital marketing and technology, the agency seeks to offer tailored solutions and experiences that resonate with the gaming community. This strategic move positions Dept to thrive in the gaming sector, where Gen Z’s growing engagement presents a wealth of opportunities for brands and marketers.
