Microsoft SG names ADA’s Mahesh Neelakantan to Digital Advisory


Microsoft Singapore has appointed the former head of region growth of ADA, Mahesh Neelakantan, as its digital advisory consultant.  He joined ADA in September 2018 as country director for Singapore and Malaysia. 

The marketing professional has more than 27 years of experience. he was responsible for driving new net revenue across four revenue lines marketing services, data insights and analytics, marketing technology, and marketing technology.  

He also led the strategic sorption of digital agencies to build capabilities. It did not exist earlier in the end markets.  Before ADA, he served as managing director of the ASPAC hub for Ogilvy action Malaysia. 

Neelakantan, who has helmed OvilgyAction Taiwan, Vietnam, Malaysia.  Microsoft has made progress in its metaverse with Activision Blizzard for $68 M.  The acquisition would provide building blocks for the metaverse, according to MS. It will become the world’s third-biggest gaming company, by revenue behind Tencent and Sony. 

Microsoft includes iconic Warcraft, Diablo, Overwatch, Call of Duty, Candy Crush, and some major league gaming and esports franchises. It is entering in metaverse with mesh for teams. A board to review sexual harassment and discrimination policies is set to be created.  the board will review 7 billion forms and sexual harassment and racial discrimination policy review board will be set up.


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