Native AI, a marketing intelligence platform, has raised $3.5m in seed funding to enable brands to leverage generative AI-powered consumer research. The company offers custom digital twins of target customers and consumer bases that collect market insights. These digital twins will ask specific questions about products, habits, and preferences, which users can get actionable. The platform will configure to precise audiences, personas, and customer bases and can include a company’s proprietary data.
Native AI’s generative AI technology also offers daily product, industry, and competitor performance monitoring. Consumer reviews can be analyzed for tracking customer sentiment and brand health, as well as benchmarking against competitors and identifying opportunities for product and customer service improvement. The company’s customers include McKinsey & Company and Kellogg’s.
