Luxury goods companies are exploring the potential of Web3 by participating in metaverse events and NFT collections. LVMH has introduced a Web3 Fast Track training program for its staff, which includes guidance on blockchain, NFTs, and the Metaverse.
After completing the training, staff receive an SBT NFT token, which Aura considers a “proof of knowledge.” Bernard Arnault, LVMH’s director, stated that the company plans to link tokens with actual goods and may use NFTs for wine bottles. Bernard Arnault, LVMH’s director, discussed the company’s NFT strategy at the most recent annual meeting. herefore, the luxury performer plans to regularly link tokens with actual goods.
