His Company Makes Millions Producing Toys. Now It’s Venturing Into Blockchain And The Metaverse


A 32-year-old Singaporean operates multimillion-dollar collectibles and lifestyle brands. He also has blockchain as a decentralized digital ledger that records every transaction that has taken place in the metaverse. 

Eli lo of mighty Jaxx created a nearfield communications chip and inserted one in each toy. The chip connects to all toys and is a form of short-range wireless communication between two devices. Mighty Jaxx is just beginning with a blockchain-backed authentication. 

The platform issue, validate, and issue unique, tamperproof certificates for each product. It also provides a digital impression when an item is changed. An NFT is a digital asset that is also collectible. Only a group of people could purchase this figure. 

Collectors who purchase mighty Jaxx’s nfts have access to purchase physical manifestations of the same design. Mighty Jaxx made the first collection of trading cards featuring Chinese food. It sold out in two seconds when we launched the 6,000 units. Mighty Jaxx has partnered with some of the best brands and reached all over the world.

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