From today through November 1, visitors can head to “Paris World” in Roblox to check out the “Cryptoween” metaverse activation created by Hilton’s company 11:11 Media in partnership with Urban Decay.
The first Roblox activation sponsored by a L’Oréal Group-owned brand, the event is a reflection of major beauty and fashion brands’ growing investment in Roblox as a part of their virtual world marketing strategies.
“Being ‘Queen of the Metaverse’ and ‘Crypto Queen,’ and also the ‘Queen of Halloween,’ I was so excited to do this because everyone obviously loves Halloween and people are going to be spending more time than ever in the metaverse,” said Hilton.
