Paris Hilton’s 11:11 Media partners with Urban Decay for ‘Cryptoween’ Roblox event


From today through November 1, visitors can head to “Paris World” in Roblox to check out the “Cryptoween” metaverse activation created by Hilton’s company 11:11 Media in partnership with Urban Decay.

The first Roblox activation sponsored by a L’Oréal Group-owned brand, the event is a reflection of major beauty and fashion brands’ growing investment in Roblox as a part of their virtual world marketing strategies.

“Being ‘Queen of the Metaverse’ and ‘Crypto Queen,’ and also the ‘Queen of Halloween,’ I was so excited to do this because everyone obviously loves Halloween and people are going to be spending more time than ever in the metaverse,” said Hilton.

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