Middle East & Africa are ideal for a growing telecom brand like e&. e& has retained its position on top of this growing ladder. Etisalat Group, as e& was known, has been in the game for a long time. Its portfolio has grown to over $14 Billion.
The company has shifted its focus to people-first policies. The services have improved, and the general perception has become a lot more positive.
e& is also investing in metaverse, AI, Web3, and other new technologies. This will push the company in new directions that can help it expand into newer territories.
Changing the name to e& was also a part of the digitalization. The shorter name appeals to a more tech-savvy audience and helps the brand push a progressive image.
Brand Finance has named e& as the top telecom brand in the region with the potential to outgrow previous projections.
